Pacific Palisades and Santa Monica are two iconic cities known for their beautiful beaches, vibrant culture, and high-end real estate markets. If you're planning to sell your home in either of these prestigious locations, you'll want to ensure your residential real estate listing shines.
With a little effort and planning, you can create a listing that stands out and attracts potential buyers. We’re sharing expert tips on how to effectively market your Santa Monica and Pacific Palisades houses, making sure the listing doesn't get overlooked in the competitive real estate market. So whether you're a seasoned seller or new to the game, read on to learn how to make your residential real estate listing shine in Pacific Palisades and Santa Monica.
Understanding the Santa Monica real estate market
If you're considering selling a home in Santa Monica, it's important to understand the local real estate market to make informed decisions.
Here are a few key things to consider when understanding the Santa Monica real estate market:
Here are a few key things to consider when understanding the Santa Monica real estate market:
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Median home value: As of December 2022, the median home value in Santa Monica was $1,304,235, making it one of the more expensive markets in the state and all of America.
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Inventory: The inventory of homes for sale in Santa Monica can vary depending on the time of year and market conditions. It was recently announced that in downtown Santa Monica, two new developments, the Frank Gehry Ocean Avenue Project and Vons at 710 Broadway, will bring over several hundred new multi-family homes.
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Median sale price and price per square foot: The median sale price for a Santa Monica residential property was $1,500,000, and the median price per square foot in Santa Monica was $1,000 as of December 2022.
By understanding these key market trends, you can better position yourself as a buyer or seller in the Santa Monica real estate market. It's also a good idea to consult with a real estate professional who has experience in the local market and can provide valuable insights and advice.
Marketing Pacific Palisades houses
Marketing homes in Pacific Palisades and Santa Monica effectively is crucial to a successful sale, as it allows potential buyers to learn about the property and envision themselves living there. There are five key things you can do to make sure your residential real estate listing stands out in the Santa Monica market.
1. Use high-quality photos
First impressions are important, so make sure to include a variety of high-quality photos that showcase your home's unique features and exterior. Be sure photos showcase your home's unique features and exterior. These photos should be well-lit and taken from a variety of angles to give potential buyers a complete sense of the property.
2. Create a video tour
In addition to photos, consider creating a video tour of your home. Virtual tours, such as 360-degree photos or 3D walkthroughs, can give potential buyers a more interactive and immersive experience of your home. This can be especially helpful for out-of-town buyers who can't physically visit the house.
3. Utilize online platforms
Utilize online platforms such as real estate websites and social media to reach a wider audience and showcase your home to potential buyers.
4. Keep your listing up to date
Make sure to keep your listing up to date with any new information or changes to the property. This can help keep potential buyers engaged and interested in your home.
5. Hire a real estate agent
Consider hiring a real estate agent with experience selling homes in Santa Monica, like Claire O’Connor. Claire can provide valuable advice and assistance throughout the sales process and help you effectively market your home.
Keep your listing fresh
Keeping your real estate listing fresh is essential to attracting potential buyers and ensuring that your property is noticed in the competitive market.
Here are a few tips to help keep your listing fresh.
1. Use compelling descriptions
A well-written and compelling description of your home can pique the interest of potential buyers. Be sure to highlight the unique features of your property and describe the amenities and benefits of living in your location. This will give potential buyers a better sense of what makes your home special and why they should consider it.
2. Make your home easy to find
Make sure your home is easy to find by including the address and zip code in your listing and consider adding a map to your listing to help buyers locate your property. This will make it easier for potential buyers to find and visit your home, increasing the chances of generating interest.
3. Keep your home in show-ready condition
Keep your home clean and tidy at all times, as you never know when a potential buyer may want to visit. This will help ensure that your home is always ready for showings and make a good impression on potential buyers. Consider staging your home to highlight its unique features and create a welcoming atmosphere.
By following these tips, you can help keep your real estate listing fresh and attract potential buyers to your property.
What to know about hosting open houses
Hosting open houses can be an extremely effective way to showcase Santa Monica real estate to potential buyers and generate interest in your property. However, to ensure your open host is as effective as possible in bringing in potential buyers, make sure you keep these tips in mind.
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Plan ahead: Schedule your open house in advance and give potential buyers plenty of notice. This will give them time to plan their visit and increase the chances of getting a good turnout.
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Promote your open house: Be sure to promote your open house widely to attract as many potential buyers as possible. This could include advertising in local newspapers, online, or through your real estate agent.
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Prepare your home: Make sure your home is clean and tidy, and consider making any necessary repairs or updates. Consider staging your home to highlight its unique features and create a welcoming atmosphere.
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Follow up with potential buyers: After the open house, be sure to follow up with any potential buyers who expressed interest in your home. This could include sending them additional information or scheduling a private showing.
Looking to sell your Santa Monica or Pacific Palisades home?
If you're looking for expert guidance and assistance in navigating the competitive real estate market, consider working with Claire O'Connor and her team. With years of experience serving Los Angeles' Westside neighborhoods, Claire is a skilled industry expert and advocate who can help you connect with your dream home.
